Nov 02, 2022

What Is a Geofencing and How Is It Used in Fleet Management?

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If you’re a fleet or asset manager who has taken the proactive approach of implementing Telematics to your vehicle operations, you may be reaping the rewards of geo-fencing without even knowing it.

Here at Fleetsmart we’re experts in such matters and want to inform our customers on how our products work for them.

In this article we will discuss exactly what Geo-fencing is, how it works as well as the benefits of utilising this technology.

What Is A Geo-Fence?

A geo-fence is the name given to a virtual boundary or perimeter set in a real world geographical location.

How Does Geo-fencing Work?

Geo-fencing works by using GPS, RFID or cellular technology to trigger a pre-set programmed action, such as sending an alert notification when a device tag on a tracked asset enters or leaves a pre-curated virtual ‘fence’.

What Is Geo-Fencing Used For?

The mobile applicability of geo-fencing is huge, that’s why it is a perfect software to be utilised for vehicle tracking systems (Telematics), especially when your business has numerous expensive mobile assets that can’t be effectively monitored at once by traditional methods.

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What Are Telematics?

Telematics technology is the use of telecommunications and informatics to monitor an asset, eg. rental vehicle’s location, safety metrics and engine diagnostics in real time. Our proven solutions help you to keep track of your company’s mobile assets while providing a myriad of benefits for both your business and your customers. Telematics has proven excellent results in the following areas-

Geo-Fencing Benefits

Theft Prevention

Asset tracking via means of geo-fencing provides the ultimate security boost, real time vehicle monitoring and geo-fence notifications (said to be ten times more effective than traditional push notifications) keep fleet managers and asset supervisors in the know regarding their expensive mobile property.

Property Return

If your business has fallen victim to theft, the accurate tracking data as a result of geo-fencing can be used by the police as a property recovery tool.

Track Key Metrics

Reports on idling time, bad driving habits, and even fuel usage can all help a business reduce on outgoings while simultaneously improving productivity.

Time Saving

Pre-selecting geo-fence perimeters around loading/unloading areas promotes non verbal communication, which can save your business time and money.

Better Planning

Geo-fencing allows for more optimised and efficient route planning, more accurate ETAs and trip adjustment factors.

Should I Use Telematics?

It’s proven that Telematics can help boost productivity, employee efficiency and vehicle operations as a whole; all the while reducing hazardous driver behaviour, fuel consumption and vehicle maintenance costs.

Fleetsmart offer a range of the latest Telematics technology at extremely cost effective prices with scalable options starting from just £6.95 per vehicle per month.

With a clear multitude of performance enhancing and money saving reasons to implement Telematics to your vehicles, now might be the time to upgrade your business.